Bonding Shampoo by Verb: Ingredient Analysis

1

2

Fragrance ingredient Moisturising Hair conditioning Oral care agent Skin protecting Humectant Solvent Skin conditioning agent Oral health care drug Viscosity controlling agent Denaturant

Hair Structure ImprovementBarrier supportSmoothingMoisturizingSofteningHair Gloss

3

Cocamidopropyl Betaine EWG 1-5

Antistatic agent Foam booster Hair conditioning Cleansing agent Skin conditioning agent Viscosity controlling agent Surfactant

Hair ConditioningCleansing

4

Disodium Laureth Sulfosuccinate EWG 2

Foam booster Hydrotrope Cleansing agent Surfactant Foaming

Cleansing

5

Sodium Lauroyl Sarcosinate EWG 1-3

Antistatic agent Hair conditioning Emulsifying agent Cleansing agent Skin conditioning agent Viscosity controlling agent Surfactant Foaming

6

Sodium C14-16 Olefin Sulfonate EWG 1-2

Cleansing agent Surfactant Foaming

CleansingSoothing

7

Laureth-3 EWG 1-3

Emulsifying agent Surfactant

8

PEG-120 Methyl Glucose Trioleate EWG 3

Emollient Cleansing agent Viscosity controlling agent Surfactant

9

Panthenol EWG 1

Antistatic agent Emollient Moisturising Hair conditioning Humectant Skin conditioning agent Soothing

RegenerationHair ConditioningHealingBarrier supportSmoothingBarrier RepairSoothingHair Loss PreventionMoisturizingSoftening

10

Cocamide Mea EWG 1-4

Foam booster Emulsifying agent Emulsion stabilizer Viscosity controlling agent Surfactant

Softening

11

Glycol Distearate EWG 1

Emollient Emulsifying agent Skin conditioning agent Viscosity controlling agent Opacifying agent

Softening Malassezia Feeding

12

Chondrus Crispus (Carrageenan) Extract EWG 1

Skin conditioning agent Viscosity controlling agent

13

Ascophyllum Nodosum (Knotted Wrack) Extract EWG 1

Skin conditioning agent

ProtectionAntisepticLighteningMoisturizingAntioxidantHair Gloss

14

Laminaria Saccharina Extract EWG 1

Fragrance ingredient

15

Palmaria Palmata (Dulse) Extract EWG 1

Skin protecting Skin conditioning agent

16

Undaria Pinnatifida Extract EWG 1

Skin protecting Skin conditioning agent

Hair Structure ImprovementLighteningSoftening

17

Trichilia Emetica Seed Butter EWG 1

Emollient Skin conditioning agent

18

Aspergillus Ferment EWG 1

Skin conditioning agent

Moisturizing

19

Arginine EWG 1

Fragrance ingredient Antistatic agent Masking Hair conditioning Buffering agent Humectant Skin conditioning agent PH adjuster

RegenerationHair ConditioningHealingBarrier supportSmoothingBarrier RepairElasticity ImprovementSoothingAntioxidant

20

Xylitylglucoside EWG 1

Humectant Skin conditioning agent

21

Anhydroxylitol EWG 1

Humectant Skin conditioning agent

22

Xylitol EWG 1

Flavoring agent Humectant Skin conditioning agent

Softening

23

Sodium Methyl 2-Sulfolaurate EWG 1

Cleansing agent Surfactant Foaming

24

Sodium Lauryl Sulfoacetate EWG 1

Cleansing agent Surfactant Foaming

25

Propanediol EWG 1-2

Solvent Viscosity controlling agent

Hair ConditioningMoisturizing

26

Fragrance EWG 8

Deodorant Fragrance ingredient Masking

27

Polyquaternium-7 EWG 1-4

Antistatic agent Hair fixative Film former

Hair ConditioningAntistaticSofteningHair VolumizingHair Gloss

28

Polyquaternium-10 EWG 1

Antistatic agent Hair fixative Film former

Hair ConditioningAntistaticSoftening

29

Gluconolactone EWG 1

Fragrance ingredient Humectant Solvent Skin conditioning agent Exfoliant Antioxidant Chelating agent

LiftingBarrier supportBarrier RepairSoothingExfoliatingMoisturizingAcne fightingAntioxidant

30

Butylene Glycol EWG 1-3

Fragrance ingredient Masking Humectant Solvent Skin conditioning agent Viscosity controlling agent

Hair Loss PreventionMoisturizingSoftening Comedogenic 1/5

31

Sodium Chloride EWG 1

Flavoring agent Oral care agent Viscosity controlling agent

Antiseptic

32

Sodium Sulfate EWG 1

Bulking agent Viscosity controlling agent

33

Lauric Acid EWG 1

Fragrance ingredient Emulsifying agent Cleansing agent Surfactant

Antiseptic Malassezia Feeding Comedogenic 4/5

34

Xanthan Gum EWG 1

Binder Gel forming Binding Emulsifying agent Emulsion stabilizer Skin conditioning agent Viscosity controlling agent Surfactant

35

Amodimethicone EWG 1

Hair conditioning

Hair Structure ImprovementHair ConditioningHair Gloss

36

Hydroxypropyl Guar Hydroxypropyltrimonium Chloride EWG 1

Antistatic agent Hair conditioning

37

Cetrimonium Chloride EWG 4

Antistatic agent Emulsifying agent Surfactant Biocide Antimicrobial agent Preservative

Hair ConditioningAntisepticAntistatic

38

Quaternium-80 EWG 1

Antistatic agent Hair conditioning

39

Sarcosine EWG 1

Skin conditioning agent

SoothingSofteningNutrifying

40

Trideceth-12 EWG 1

Emulsifying agent Surfactant

Cleansing

41

Linoleamidopropyl Pg-Dimonium Chloride Phosphate Dimethicone EWG 1

Hair conditioning

Hair ConditioningSoftening

42

Disodium 2-Sulfolaurate EWG 1

Cleansing agent Surfactant

43

Hydroxypropylammonium Gluconate EWG 1

44

Hexylene Glycol EWG 1

Fragrance ingredient Emulsifying agent Solvent Skin conditioning agent Viscosity controlling agent Surfactant

Cleansing Comedogenic 2/5

45

Disodium PEG-12 Dimethicone Sulfosuccinate EWG 3

Hydrotrope Cleansing agent Surfactant

46

Polypropylene Glycol EWG 2-4

Fragrance ingredient Solubilizing agent Humectant Solvent Skin conditioning agent Viscosity controlling agent

ConditioningSmoothingMoisturizing Comedogenic 1/5

47

Isopropyl Alcohol EWG 2

Fragrance ingredient Antifoaming agent Solvent Viscosity controlling agent

48

Maleic Acid EWG 1-3

Fragrance ingredient Buffering agent PH adjuster

49

Citric Acid EWG 1-2

Fragrance ingredient Masking Buffering agent Chelating agent PH adjuster

Hair GrowthLiftingCleansingSoothingExfoliatingLighteningAntioxidant

50

Aminomethyl Propanol EWG 1-3

Buffering agent PH adjuster

51

Sodium Acetate EWG 1

Fragrance ingredient Masking Buffering agent

52

Potassium Sorbate EWG 2

Fragrance ingredient Preservative

AntifungalAntiseptic

53

Sodium Benzoate EWG 1-3

Fragrance ingredient Masking Anticorrosive Preservative

AntifungalAntiseptic

54

Calcium Gluconate EWG 1

Oral care agent Humectant Skin conditioning agent

Soothing

55

Benzyl Alcohol EWG 2-5

Fragrance ingredient Masking Solvent Viscosity controlling agent Preservative

AntimicrobialAnestheticAntiseptic AllergenIrritant Comedogenic 1/5

56

Tartaric Acid EWG 1

Fragrance ingredient Masking Buffering agent PH adjuster

RejuvenationAnti AgingCleansingElasticity ImprovementMoisturizing

57

Dehydroacetic Acid EWG 1

Preservative

Antiseptic

58

Limonene EWG 4-5

Fragrance ingredient

Antiseptic Allergen

59

Hexyl Cinnamal EWG 3

Fragrance ingredient Masking

Allergen

60

Hydroxycitronellal EWG 3-6

Fragrance ingredient Masking

Allergen

61

Linalool EWG 3

Deodorant Fragrance ingredient Masking

Allergen

Bonding Shampoo

Product Claims

✓ Benefits

! Concerns