#2 The Serum by Rationale: Ingredient Analysis

1

Water EWG 1

Solvent

2

Ethylhexyl Palmitate EWG 1-3

Fragrance ingredient Emollient Skin conditioning agent Viscosity controlling agent

Hair ConditioningBarrier supportSmoothingMoisturizingSoftening Malassezia Feeding Comedogenic 4/5

3

Diglycerin EWG 1

Fragrance ingredient Moisturising Hair conditioning Oral care agent Skin protecting Humectant Solvent Skin conditioning agent Oral health care drug Viscosity controlling agent Denaturant

Hair Structure ImprovementBarrier supportSmoothingMoisturizingSofteningHair Gloss

4

Pentylene Glycol EWG 1

Solvent Skin conditioning agent

Hair ConditioningMoisturizing

5

PEG-40 Hydrogenated Castor Oil EWG 2-4

Fragrance ingredient Solubilizing agent Emulsifying agent Surfactant

CleansingSoothing Malassezia Feeding Comedogenic 1/5

6

Trideceth-9 EWG 1

Emulsifying agent Surfactant

7

Ascorbyl Tetraisopalmitate EWG 1

Emollient Skin conditioning agent Antioxidant

HealingAnti AgingSmoothingBarrier RepairLighteningAntioxidantNutrifying Comedogenic 1/5

8

Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer EWG 1

Suspending agent Emulsion stabilizer Viscosity controlling agent Opacifying agent

9

Glyceryl Caprylate EWG 1

Emollient Emulsifying agent Surfactant

10

Tocopherol EWG 1

Fragrance ingredient Skin conditioning agent

RegenerationAnti AgingUV ProtectionAntioxidant Comedogenic 3/5

11

Helianthus Annuus (Sunflower) Oil EWG 1

Emollient Skin conditioning agent

Malassezia Feeding

12

Citrus Aurantium Dulcis (Orange) Peel Oil EWG 5

13

Isosqualane EWG 1-2

Emollient Moisturising Hair conditioning Refatting Skin protecting Skin conditioning agent

Barrier supportSmoothingBarrier RepairMoisturizingSoftening

14

Polysorbate-20 EWG 3

Fragrance ingredient Solubilizing agent Emulsifying agent Surfactant

Nutrifying Malassezia Feeding

15

Retinol (Vitamin A) EWG 9

Skin conditioning agent

Hair Structure ImprovementAntioxidantNutrifying

16

Solanum Lycopersicum (Tomato) Seed Oil EWG 1

Emollient Skin conditioning agent

17

Polypropylene Glycol EWG 2-4

Fragrance ingredient Solubilizing agent Humectant Solvent Skin conditioning agent Viscosity controlling agent

ConditioningSmoothingMoisturizing Comedogenic 1/5

18

Citrus Limon (Lemon) Fruit Oil EWG 1-3

Astringent

19

Tocotrienols EWG 1

Oral care agent Skin conditioning agent Sunscreen agent

20

PEG-4 Caprylic/Capric Triglyceride EWG 2-4

Fragrance ingredient Skin conditioning agent

Comedogenic 1/5

21

Polysorbate-60 EWG 3

Fragrance ingredient Solubilizing agent Emulsifying agent Surfactant

AntisepticSoothing Malassezia Feeding

22

Sorbitan Isostearate EWG 1

Emulsifying agent Surfactant

Softening Comedogenic 2/5

23

Sodium Ascorbyl Phosphate EWG 1-2

Antioxidant

24

Superoxide Dismutase EWG 1

Skin conditioning agent Reducing agent Antioxidant

ProtectionUV ProtectionAntioxidant

25

Vaccinium Macrocarpon (Cranberry) Seed Oil EWG 1

Skin conditioning agent

26

Butylene Glycol EWG 1-3

Fragrance ingredient Masking Humectant Solvent Skin conditioning agent Viscosity controlling agent

Hair Loss PreventionMoisturizingSoftening Comedogenic 1/5

27

Backhousia Citriodora Leaf Oil EWG 1

28

BHT EWG 3

Fragrance ingredient Masking

Antioxidant

29

Glutathione EWG 1

Fragrance ingredient Reducing agent

HealingProtectionSoothingLighteningAntioxidant

30

Tocopheryl Acetate EWG 2-3

Skin conditioning agent

SofteningAntioxidantNutrifying

31

Ceteareth-25 EWG 1-3

Solubilizing agent Cleansing agent Surfactant

Softening

32

Phenoxyethanol EWG 2-4

Fragrance ingredient Preservative

Antiseptic

33

Magnesium Aspartate EWG 1

Skin conditioning agent

34

Zinc Gluconate EWG 2-3

Deodorant Skin conditioning agent Biocide

35

Ethylhexylglycerin EWG 2

Skin conditioning agent Deodorant agent

DeodorantAntisepticMoisturizingSoftening

36

Cetyl Alcohol EWG 1

Fragrance ingredient Emollient Foam booster Masking Emulsifying agent Emulsion stabilizer Viscosity controlling agent Surfactant Opacifying agent

Softening Comedogenic 2/5

37

Ubiquinone EWG 1

Skin conditioning agent Antioxidant

Anti AgingLighteningAntioxidant

38

Banksia Serrata Flower Extract EWG 1

39

Davidsonia Pruriens Fruit Extract EWG 1

Hair conditioning Humectant Skin conditioning agent Antioxidant

40

Hibiscus Sabdariffa (Roselle) Flower Extract EWG 1

Lytic agent Skin conditioning agent

41

Melaleuca Alternifolia (Tea Tree) Leaf Extract EWG 1

Skin conditioning agent

42

Terminalia Ferdinandiana (Kakadu Plum) Extract EWG 1

43

Behenic Acid EWG 1

Emulsifying agent Cleansing agent Surfactant Opacifying agent

ProtectionSoftening Malassezia Feeding

44

Calcium Gluconate EWG 1

Oral care agent Humectant Skin conditioning agent

Soothing

45

Ceramide NP EWG 1

46

Cholesterol EWG 1

Emollient Stabilising Emulsifying agent Emulsion stabilizer Skin conditioning agent Viscosity controlling agent

Softening

47

Copper Gluconate EWG 2

Skin protecting Skin conditioning agent

48

Glycine EWG 1

Fragrance ingredient Antistatic agent Hair conditioning Buffering agent Humectant Skin conditioning agent Soothing

HealingBarrier supportSmoothingBarrier RepairSoothingMoisturizingAntioxidant

49

Serine EWG 1

Fragrance ingredient Antistatic agent Moisturising Masking Hair conditioning Humectant Skin conditioning agent

Hair ConditioningBarrier supportProtectionSmoothingBarrier RepairSoothingMoisturizing

50

Glutamic Acid EWG 1

Fragrance ingredient Antistatic agent Hair conditioning Humectant

Hair ConditioningHair Loss PreventionAntioxidant

51

Ceramide Ap EWG 1

52

Aspartic Acid EWG 1

Fragrance ingredient Antistatic agent Masking Hair conditioning Skin conditioning agent

RejuvenationLighteningMoisturizing

53

Leucine EWG 1

Fragrance ingredient Hair conditioning Skin conditioning agent

ConditioningBarrier supportSmoothingNutrifying

54

Alanine EWG 1

Fragrance ingredient Antistatic agent Moisturising Masking Hair conditioning Humectant Skin conditioning agent

Hair ConditioningBarrier supportSmoothingBarrier RepairAntistaticMoisturizingSoftening

55

Lysine EWG 1

Fragrance ingredient Antistatic agent Hair conditioning Skin conditioning agent

RejuvenationMoisturizing

56

Arginine EWG 1

Fragrance ingredient Antistatic agent Masking Hair conditioning Buffering agent Humectant Skin conditioning agent PH adjuster

RegenerationHair ConditioningHealingBarrier supportSmoothingBarrier RepairElasticity ImprovementSoothingAntioxidant

57

Tyrosine EWG 1-2

Fragrance ingredient Antistatic agent Masking Hair conditioning Skin conditioning agent Antioxidant Proprietary

AntioxidantNutrifying

58

Phenylalanine EWG 1

Fragrance ingredient Hair conditioning Skin conditioning agent

59

Proline EWG 1

Fragrance ingredient Moisturising Hair conditioning Humectant Skin conditioning agent

RegenerationHealingAnti AgingBarrier supportSmoothingBarrier RepairElasticity ImprovementSoothingMoisturizingSoftening

60

Threonine EWG 1

Fragrance ingredient Antistatic agent Hair waving or straightening Hair conditioning Skin conditioning agent

Hair ConditioningAnti Aging

61

Valine EWG 1

Fragrance ingredient Antistatic agent Masking Hair conditioning Skin conditioning agent

62

Isoleucine EWG 1

Fragrance ingredient Antistatic agent Hair conditioning Skin conditioning agent

63

Lycopene EWG 1

Colorant Antioxidant

64

Histidine EWG 1

Fragrance ingredient Antistatic agent Hair conditioning Humectant Skin conditioning agent

Hair Structure ImprovementRegenerationHair Follicle NutritionHair ConditioningHealingHair StrengtheningNutrifying

65

Citral EWG 3-5

Flavoring agent Fragrance ingredient Masking

Allergen

66

Limonene EWG 4-5

Fragrance ingredient

Antiseptic Allergen

67

Linalool EWG 3

Deodorant Fragrance ingredient Masking

Allergen

#2 The Serum

Product Claims

✓ Benefits

! Concerns