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M&S Formula

Absolute Serum

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Product Claims

6/10 Claims Met
✗ Alcohol-free
✓ EU-allergen-free
✗ Oil-free
✓ Paraben-free
✗ Silicone-free
✓ Sulfate-free
✓ Cruelty-free
✓ Reef-safe
✗ Fragrance-free
✓ Fungal-acne-safe
1
Cyclopentasiloxane EWG 3
Hair conditioningEmollientSolventSkin conditioning agent
Protection
2
Water EWG 1
Solvent
3
Cyclohexasiloxane EWG 2
Hair conditioningEmollientSolventSkin conditioning agent
Hair Conditioning
4
Niacinamide EWG 1
Hair conditioningSkin conditioning agentSmoothing
Anti AgingElasticity ImprovementSoothingLighteningPore ShrinkingAcne fightingAntioxidant
5
Butylene Glycol EWG 1
Fragrance ingredientSkin conditioning agentSolventViscosity controlling agentHumectantMasking
Hair Loss PreventionMoisturizingSoftening Comedogenic 1/5
6
Polymethylsilsesquioxane EWG 1
Opacifying agent
7
Dimethicone Crosspolymer EWG 1
Emulsion stabilizerHair fixativeSuspending agentViscosity controlling agentHair fixing
Protection
8
Glycerin EWG 1-2
DenaturantFragrance ingredientHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity controlling agentSolvent
Hair Structure ImprovementMoisturizingSofteningHair Gloss
9
Alcohol Denatured EWG 1
Antifoaming agentAntimicrobial agentAstringentMaskingSolventViscosity controlling agent
Antiseptic
10
Sodium Chloride EWG 1
Flavoring agentOral care agentViscosity controlling agent
Antiseptic
11
Polymethyl Methacrylate EWG 1
Film former
12
Cetyl PEG/PPG-10/1 Dimethicone EWG 3
Skin conditioning agentSurfactantEmulsifying agent
13
PEG/PPG-18/18 Dimethicone EWG 3
SurfactantEmulsifying agent
14
PPG-15 Stearyl Ether EWG 1
Emollient
Softening
15
Phenoxyethanol EWG 2-4
Fragrance ingredientPreservative
Antiseptic
16
Trehalose EWG 1
Flavoring agentHumectantMoisturising
MoisturizingSoftening
17
Urea EWG 1-3
Buffering agentHumectantAntistatic agentSkin conditioning agent
RegenerationHair ConditioningProtectionSoothingMoisturizing
18
Caprylyl Glycol EWG 1
Hair conditioningEmollientHumectantSkin conditioning agent
19
Sclerocarya Birrea Seed Oil EWG 1
Hair conditioningHumectant
RejuvenationLiftingElasticity ImprovementMoisturizingSofteningNutrifyingHair Gloss
20
Sorbitan Laurate EWG 1
SurfactantEmulsifying agent
Softening Malassezia Feeding Comedogenic 2/5
21
Fragrance EWG 8
DeodorantMaskingFragrance ingredient
22
Chlorphenesin EWG 3
BiocideAntimicrobial agentPreservative
23
Pentylene Glycol EWG 1
SolventSkin conditioning agent
Hair ConditioningMoisturizing
24
Serine EWG 1
Fragrance ingredientHair conditioningSkin conditioning agentAntistatic agentMasking
Hair ConditioningProtectionMoisturizing
25
Hydroxyethylcellulose EWG 1
BinderEmulsion stabilizerFilm formerViscosity controlling agentBindingStabilising
26
Carbomer EWG 1
Emulsion stabilizerViscosity controlling agentGel forming
Moisturizing
27
Sodium Lactate EWG 1-3
Buffering agentExfoliantHumectantKeratolytic
SoothingLighteningMoisturizing
28
Benzophenone-2 EWG 4
Fragrance ingredientSunscreen agentMasking
UV Protection
29
Algin EWG 1
BinderFragrance ingredientViscosity controlling agentBindingMasking
RegenerationAntisepticMoisturizingSoftening
30
Disodium Phosphate EWG 1
Buffering agentCorrosion inhibitorFragrance ingredientPH adjusterAnticorrosiveMasking
Tooth Whitening
31
Glyceryl Polyacrylate EWG 1-3
Film former
32
Pullulan EWG 1
BinderFilm formerBinding
33
Sodium Hyaluronate EWG 1
Skin conditioning agentHumectant
RejuvenationAnti AgingMoisturizingSoftening
34
Polysorbate-20 EWG 3
Fragrance ingredientSurfactantEmulsifying agentSolubilizing agent
Nutrifying Malassezia Feeding
35
Potassium Phosphate EWG 1
PH adjusterBuffering agent
36
Ascorbyl Palmitate (Vitamin C Palmitate) EWG 1
Fragrance ingredientMasking
LighteningAntioxidantNutrifying Malassezia Feeding Comedogenic 2/5
37
Tocopherol EWG 1
Fragrance ingredientSkin conditioning agent
RegenerationAnti AgingUV ProtectionAntioxidant Comedogenic 3/5
38
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate EWG 1
Antioxidant
39
Palmitoyl Tripeptide-1 EWG 1
Skin conditioning agent
Anti Aging
40
Palmitoyl Tetrapeptide-7 EWG 1
Skin conditioning agent
Soothing
41
FD&C Yellow 5 (Ci 19140) EWG 4-6
Colorant
42
FD&C Red No. 4 (Ci 14700) EWG 4
Colorant
43
CI 42090 (FD&C Blue No. 1 Or D&C Blue No. 4) EWG 2-7
ColorantHair dyeingHair colorant