Color Conserve Shampoo by Aveda: Ingredient Analysis

1

Water EWG 1

Solvent

2

Sodium Methyl Cocoyl Taurate EWG 1

Cleansing agent Surfactant Foaming

Cleansing Malassezia Feeding

3

Babassuamidopropyl Betaine EWG 1-3

Antistatic agent Foam booster Hair conditioning Cleansing agent Skin conditioning agent Viscosity controlling agent Surfactant

4

Sodium Chloride EWG 1

Flavoring agent Oral care agent Viscosity controlling agent

Antiseptic

5

Disodium Coco-Glucoside Citrate EWG 1

Emulsifying agent Surfactant

6

Dimethicone EWG 1-3

Emollient Antifoaming agent Skin protecting Skin conditioning agent

7

Glyceryl Oleate EWG 1

Fragrance ingredient Emollient Emulsifying agent Surfactant

Malassezia Feeding

8

Coco-Glucoside EWG 1

Cleansing agent Surfactant Foaming

9

Hydrogenated Lecithin EWG 1-2

Suspending agent Emulsifying agent Skin conditioning agent Surfactant

Softening

10

Stearic Acid EWG 1-2

Fragrance ingredient Emollient Masking Refatting Emulsifying agent Emulsion stabilizer Cleansing agent Skin conditioning agent Viscosity controlling agent Surfactant

Barrier supportSmoothingMoisturizingSoftening Malassezia Feeding Comedogenic 2/5

11

Potassium Stearate EWG 1

Emulsifying agent Cleansing agent Surfactant

Cleansing

12

Lycopene EWG 1

Colorant Antioxidant

13

Lecithin EWG 1-2

Antistatic agent Emollient Emulsifying agent Skin conditioning agent Surfactant

Tones Up SkinSofteningAntioxidant

14

Tocopherol EWG 1

Fragrance ingredient Skin conditioning agent

RegenerationAnti AgingUV ProtectionAntioxidant Comedogenic 3/5

15

Sucrose Palmitate EWG 1

Emollient Emulsifying agent Skin conditioning agent Surfactant

16

Polyglyceryl-10 Oleate EWG 1

Emulsifying agent Skin conditioning agent Surfactant

17

Cistus Ladaniferus Oil EWG 1

Fragrance ingredient

Hair StrengtheningAntiseptic

18

Ascorbic Acid (Vitamin C) EWG 1

Fragrance ingredient Masking Buffering agent Skin conditioning agent PH adjuster

RegenerationRejuvenationAnti AgingElasticity ImprovementSoothingLighteningUV ProtectionAntioxidant

19

Polyquaternium-10 EWG 1

Antistatic agent Hair fixative Film former

Hair ConditioningAntistaticSoftening

20

Cinnamidopropyltrimonium Chloride EWG 3

Antistatic agent Hair conditioning

21

Laureth-4 EWG 1-3

Antistatic agent Masking Emulsifying agent Surfactant

Softening Comedogenic 5/5

22

Laureth-23 EWG 1-3

Solubilizing agent Cleansing agent Surfactant

Softening Comedogenic 3/5

23

Diglycerin EWG 1

Fragrance ingredient Moisturising Hair conditioning Oral care agent Skin protecting Humectant Solvent Skin conditioning agent Oral health care drug Viscosity controlling agent Denaturant

Hair Structure ImprovementBarrier supportSmoothingMoisturizingSofteningHair Gloss

24

Polysorbate 80 EWG 3

Fragrance ingredient Solubilizing agent Emulsifying agent Surfactant Denaturant

Malassezia Feeding

25

Sodium Gluconate EWG 1

Skin conditioning agent Chelating agent

26

Citric Acid EWG 1-2

Fragrance ingredient Masking Buffering agent Chelating agent PH adjuster

Hair GrowthLiftingCleansingSoothingExfoliatingLighteningAntioxidant

27

Fragrance EWG 8

Deodorant Fragrance ingredient Masking

28

Linalool EWG 3

Deodorant Fragrance ingredient Masking

Allergen

29

Citronellol EWG 3-4

Fragrance ingredient Masking

Allergen

30

Limonene EWG 4-5

Fragrance ingredient

Antiseptic Allergen

31

Magnesium Nitrate EWG 1

Hair conditioning

32

Potassium Sorbate EWG 2

Fragrance ingredient Preservative

AntifungalAntiseptic

33

Benzoic Acid EWG 1-3

Fragrance ingredient Masking Bulking agent Buffering agent PH adjuster Preservative

Antiseptic

34

Methylisothiazolinone EWG 7

Preservative

35

Methylchloroisothiazolinone EWG 5

Preservative

36

Bixa Orellana (Annatto) Seed Extract EWG 1

Fragrance ingredient Skin conditioning agent

Color Conserve Shampoo

Product Claims

✓ Benefits

! Concerns