Security Shampoo by Color WOW: Ingredient Analysis

1

Water EWG 1

Solvent

2

Sodium Lauryl Sulfoacetate EWG 1

Cleansing agent Surfactant Foaming

3

Sodium Methyl Cocoyl Taurate EWG 1

Cleansing agent Surfactant Foaming

Cleansing Malassezia Feeding

4

Sodium Cocoyl Isethionate EWG 1-2

Foam booster Hair conditioning Cleansing agent Surfactant Foaming

ConditioningCleansingSmoothingSoftening Malassezia Feeding

5

Cocamidopropyl Betaine EWG 1-5

Antistatic agent Foam booster Hair conditioning Cleansing agent Skin conditioning agent Viscosity controlling agent Surfactant

Hair ConditioningCleansing

6

Sodium Methyl 2-Sulfolaurate EWG 1

Cleansing agent Surfactant Foaming

7

Diglycerin EWG 1

Fragrance ingredient Moisturising Hair conditioning Oral care agent Skin protecting Humectant Solvent Skin conditioning agent Oral health care drug Viscosity controlling agent Denaturant

Hair Structure ImprovementBarrier supportSmoothingMoisturizingSofteningHair Gloss

8

Sodium Lauroamphoacetate EWG 1

Foam booster Hair conditioning Cleansing agent Surfactant Foaming

9

Polysorbate-20 EWG 3

Fragrance ingredient Solubilizing agent Emulsifying agent Surfactant

Nutrifying Malassezia Feeding

10

Sodium Chloride EWG 1

Flavoring agent Oral care agent Viscosity controlling agent

Antiseptic

11

Disodium 2-Sulfolaurate EWG 1

Cleansing agent Surfactant

12

Fragrance EWG 8

Deodorant Fragrance ingredient Masking

13

PEG-150 Distearate EWG 1-3

Solubilizing agent Cleansing agent Surfactant

Comedogenic 2/5

14

Polyquaternium-22 EWG 1

Antistatic agent Hair fixative Film former

15

Sodium Cocoyl Glycinate EWG 1

Hair conditioning Cleansing agent Skin conditioning agent Surfactant

CleansingAntioxidant

16

Sodium PCA EWG 1

Antistatic agent Hair conditioning Humectant Skin conditioning agent

Hair ConditioningMoisturizingSofteningUV Protection

17

Polypropylene Glycol EWG 2-4

Fragrance ingredient Solubilizing agent Humectant Solvent Skin conditioning agent Viscosity controlling agent

ConditioningSmoothingMoisturizing Comedogenic 1/5

18

Dmdm Hydantoin (Formaldehyde Releaser) EWG 6

Preservative

19

PPG-2 Hydroxyethyl Cocamide EWG 1

Foam booster Emulsifying agent Viscosity controlling agent Surfactant

20

Disodium EDTA EWG 1

Viscosity controlling agent Chelating agent

21

Citric Acid EWG 1-2

Fragrance ingredient Masking Buffering agent Chelating agent PH adjuster

Hair GrowthLiftingCleansingSoothingExfoliatingLighteningAntioxidant

22

Hydrolyzed Wheat Protein EWG 1-2

Antistatic agent Hair conditioning Skin conditioning agent Film former

Hair Structure ImprovementHair StrengtheningMoisturizingSofteningHair Gloss

23

Hydrolyzed Wheat Starch EWG 1

Humectant Skin conditioning agent Viscosity controlling agent

24

Butylene Glycol EWG 1-3

Fragrance ingredient Masking Humectant Solvent Skin conditioning agent Viscosity controlling agent

Hair Loss PreventionMoisturizingSoftening Comedogenic 1/5

25

Quaternium-95 EWG 1

26

Iodopropynyl Butylcarbamate EWG 4-5

Preservative

27

Tocopheryl Acetate EWG 2-3

Skin conditioning agent

SofteningAntioxidantNutrifying

28

Propanediol EWG 1-2

Solvent Viscosity controlling agent

Hair ConditioningMoisturizing

29

Phenoxyethanol EWG 2-4

Fragrance ingredient Preservative

Antiseptic

30

Potassium Sorbate EWG 2

Fragrance ingredient Preservative

AntifungalAntiseptic

31

Hydrolyzed Keratin EWG 1-2

Antistatic agent Hair conditioning Humectant Skin conditioning agent Film former Nail conditioning agent

Hair Structure ImprovementHair Loss PreventionAnti Dandruff

32

Hydrolyzed Silk EWG 1

Antistatic agent Hair conditioning Humectant Skin conditioning agent

Hair Structure ImprovementHair ConditioningMoisturizing

33

Potassium Benzoate EWG 1

Preservative

34

Methylchloroisothiazolinone EWG 5

Preservative

35

Magnesium Chloride EWG 1

Viscosity controlling agent

Soothing

36

Magnesium Nitrate EWG 1

Hair conditioning

37

Methylisothiazolinone EWG 7

Preservative

38

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate EWG 1

Antioxidant

39

Linalool EWG 3

Deodorant Fragrance ingredient Masking

Allergen

40

Lilial EWG 7

Fragrance ingredient Masking

Allergen

41

Hexyl Cinnamal EWG 3

Fragrance ingredient Masking

Allergen

42

Limonene EWG 4-5

Fragrance ingredient

Antiseptic Allergen

Security Shampoo

Product Claims

✓ Benefits

! Concerns