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White Story

Brightening Serum

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Product Claims

8/10 Claims Met
✓ Alcohol-free
✓ EU-allergen-free
✗ Oil-free
✓ Paraben-free
✓ Silicone-free
✓ Sulfate-free
✓ Cruelty-free
✓ Reef-safe
✗ Fragrance-free
✓ Fungal-acne-safe
1
Water EWG 1
Solvent
2
Niacinamide EWG 1
Hair conditioningSkin conditioning agentSmoothing
Anti AgingElasticity ImprovementSoothingLighteningPore ShrinkingAcne fightingAntioxidant
3
Propylene Glycol EWG 3
Fragrance ingredientHumectantSkin conditioning agentSolventViscosity controlling agent
Moisturizing
4
Glycerin EWG 1-2
DenaturantFragrance ingredientHair conditioningHumectantOral care agentOral health care drugSkin protectingViscosity controlling agentSolvent
Hair Structure ImprovementMoisturizingSofteningHair Gloss
5
Centella Asiatica (Gotu Kola) Extract EWG 1
Skin conditioning agent
6
Glycyrrhiza Glabra (Licorice) Root Extract EWG 5
AntioxidantHumectantSkin conditioning agentFragrance ingredient
Hair ConditioningCleansingSoothingLighteningSofteningAntioxidant
7
Sodium Hyaluronate EWG 1
Skin conditioning agentHumectant
RejuvenationAnti AgingMoisturizingSoftening
8
Allantoin EWG 1
Skin conditioning agentSkin protectingSoothing
RegenerationSoothingPore ShrinkingMoisturizingSoftening
9
Dipotassium Glycyrrhizate EWG 1
Flavoring agentSkin conditioning agentHumectant
Soothing
10
Phenoxyethanol EWG 2-4
Fragrance ingredientPreservative
Antiseptic
11
Dmdm Hydantoin (Formaldehyde Releaser) EWG 6
Preservative
12
Fragrance EWG 8
DeodorantMaskingFragrance ingredient
13
Xanthan Gum EWG 1
BinderEmulsion stabilizerSkin conditioning agentSurfactantEmulsifying agentViscosity controlling agentBindingGel forming
14
PEG-40 Hydrogenated Castor Oil EWG 1-3
Fragrance ingredientSurfactantEmulsifying agentSolubilizing agent
CleansingSoothing Malassezia Feeding
15
Iodopropynyl Butylcarbamate EWG 4-5
Preservative