Curl Shampoo by Verb: Ingredient Analysis

1

2

Antistatic agent Hair conditioning Emulsifying agent Cleansing agent Skin conditioning agent Viscosity controlling agent Surfactant Foaming

3

Cocamide Mea EWG 1-4

Foam booster Emulsifying agent Emulsion stabilizer Viscosity controlling agent Surfactant

Softening

4

Diglycerin EWG 1

Fragrance ingredient Moisturising Hair conditioning Oral care agent Skin protecting Humectant Solvent Skin conditioning agent Oral health care drug Viscosity controlling agent Denaturant

Hair Structure ImprovementBarrier supportSmoothingMoisturizingSofteningHair Gloss

5

Cocamidopropyl Betaine EWG 1-5

Antistatic agent Foam booster Hair conditioning Cleansing agent Skin conditioning agent Viscosity controlling agent Surfactant

Hair ConditioningCleansing

6

Disodium Laureth Sulfosuccinate EWG 2

Foam booster Hydrotrope Cleansing agent Surfactant Foaming

Cleansing

7

Sodium C14-16 Olefin Sulfonate EWG 1-2

Cleansing agent Surfactant Foaming

CleansingSoothing

8

Helianthus Annuus (Sunflower) Seed Extract EWG 1

Skin conditioning agent Sunscreen agent

9

Laureth-3 EWG 1-3

Emulsifying agent Surfactant

10

Glycol Distearate EWG 1

Emollient Emulsifying agent Skin conditioning agent Viscosity controlling agent Opacifying agent

Softening Malassezia Feeding

11

Maleic Acid EWG 1-3

Fragrance ingredient Buffering agent PH adjuster

12

PEG-150 Distearate EWG 1-3

Solubilizing agent Cleansing agent Surfactant

Comedogenic 2/5

13

PEG-12 Dimethicone EWG 3

Hair conditioning Skin conditioning agent

Hair ConditioningMoisturizing

14

Fragrance EWG 8

Deodorant Fragrance ingredient Masking

15

Polyquaternium-7 EWG 1-4

Antistatic agent Hair fixative Film former

Hair ConditioningAntistaticSofteningHair VolumizingHair Gloss

16

Acrylates/C10-30 Alkyl Acrylate Crosspolymer EWG 1

Emulsion stabilizer Viscosity controlling agent Film former

17

Polyquaternium-10 EWG 1

Antistatic agent Hair fixative Film former

Hair ConditioningAntistaticSoftening

18

Lauric Acid EWG 1

Fragrance ingredient Emulsifying agent Cleansing agent Surfactant

Antiseptic Malassezia Feeding Comedogenic 4/5

19

Gluconolactone EWG 1

Fragrance ingredient Humectant Solvent Skin conditioning agent Exfoliant Antioxidant Chelating agent

LiftingBarrier supportBarrier RepairSoothingExfoliatingMoisturizingAcne fightingAntioxidant

20

Hydroxypropyltrimonium Hydrolyzed Corn Starch EWG 1

Antistatic agent Hair conditioning Film former

Hair Conditioning

21

Xylitylglucoside EWG 1

Humectant Skin conditioning agent

22

Anhydroxylitol EWG 1

Humectant Skin conditioning agent

23

Glycol Stearate EWG 1

Emollient Emulsifying agent Emulsion stabilizer Surfactant Opacifying agent

Malassezia Feeding

24

Xanthan Gum EWG 1

Binder Gel forming Binding Emulsifying agent Emulsion stabilizer Skin conditioning agent Viscosity controlling agent Surfactant

25

Xylitol EWG 1

Flavoring agent Humectant Skin conditioning agent

Softening

26

Amodimethicone EWG 1

Hair conditioning

Hair Structure ImprovementHair ConditioningHair Gloss

27

Hydroxypropyl Guar Hydroxypropyltrimonium Chloride EWG 1

Antistatic agent Hair conditioning

28

Sarcosine EWG 1

Skin conditioning agent

SoothingSofteningNutrifying

29

Cetrimonium Chloride EWG 4

Antistatic agent Emulsifying agent Surfactant Biocide Antimicrobial agent Preservative

Hair ConditioningAntisepticAntistatic

30

Quaternium-80 EWG 1

Antistatic agent Hair conditioning

31

Trideceth-12 EWG 1

Emulsifying agent Surfactant

Cleansing

32

Butylene Glycol EWG 1-3

Fragrance ingredient Masking Humectant Solvent Skin conditioning agent Viscosity controlling agent

Hair Loss PreventionMoisturizingSoftening Comedogenic 1/5

33

Linoleamidopropyl Pg-Dimonium Chloride Phosphate Dimethicone EWG 1

Hair conditioning

Hair ConditioningSoftening

34

Sodium Sulfate EWG 1

Bulking agent Viscosity controlling agent

35

Citric Acid EWG 1-2

Fragrance ingredient Masking Buffering agent Chelating agent PH adjuster

Hair GrowthLiftingCleansingSoothingExfoliatingLighteningAntioxidant

36

Polypropylene Glycol EWG 2-4

Fragrance ingredient Solubilizing agent Humectant Solvent Skin conditioning agent Viscosity controlling agent

ConditioningSmoothingMoisturizing Comedogenic 1/5

37

Sodium Citrate EWG 1-2

Masking Buffering agent Chelating agent PH adjuster

38

Sodium Acetate EWG 1

Fragrance ingredient Masking Buffering agent

39

Calcium Gluconate EWG 1

Oral care agent Humectant Skin conditioning agent

Soothing

40

Isopropyl Alcohol EWG 2

Fragrance ingredient Antifoaming agent Solvent Viscosity controlling agent

41

Potassium Sorbate EWG 2

Fragrance ingredient Preservative

AntifungalAntiseptic

42

Sodium Benzoate EWG 1-3

Fragrance ingredient Masking Anticorrosive Preservative

AntifungalAntiseptic

43

Phenoxyethanol EWG 2-4

Fragrance ingredient Preservative

Antiseptic

44

Benzyl Alcohol EWG 2-5

Fragrance ingredient Masking Solvent Viscosity controlling agent Preservative

AntimicrobialAnestheticAntiseptic AllergenIrritant Comedogenic 1/5

45

Dehydroacetic Acid EWG 1

Preservative

Antiseptic

46

Lilial EWG 7

Fragrance ingredient Masking

Allergen

47

Hydroxycitronellal EWG 3-6

Fragrance ingredient Masking

Allergen

48

Limonene EWG 4-5

Fragrance ingredient

Antiseptic Allergen

49

Linalool EWG 3

Deodorant Fragrance ingredient Masking

Allergen

Curl Shampoo

Product Claims

✓ Benefits

! Concerns