#5 The Serum by Rationale: Ingredient Analysis

1

Water EWG 1

Solvent

2

Vaccinium Myrtillus (Bilberry) Extract EWG 1

Skin conditioning agent Astringent Tonic Refreshing

3

Saccharum Officinarum (Sugar Cane) Extract EWG 1

Moisturising Skin conditioning agent

4

Acer Saccharum (Sugar Maple) Extract EWG 1

Keratolytic

5

Citrus Aurantium Dulcis (Orange) Fruit Extract EWG 2-4

Fragrance ingredient Masking Skin conditioning agent

6

Citrus Limon (Lemon) Peel Extract EWG 1-5

7

Ethoxydiglycol EWG 1-2

Fragrance ingredient Humectant Solvent Viscosity controlling agent

Hair Structure ImprovementMoisturizing

8

Lactic Acid EWG 1-4

Fragrance ingredient Buffering agent Humectant Skin conditioning agent Exfoliant PH adjuster

Hair Structure ImprovementHair GrowthRejuvenationHealingCleansingSoothingLighteningMoisturizingAcne fighting

9

Salicylic Acid EWG 1-3

Corn/callus/wart remover Fragrance ingredient Keratolytic Antiacne agent Masking Hair conditioning Antidandruff agent Skin conditioning agent Exfoliant Denaturant Preservative

CleansingAntisepticSoothingAcne fighting

10

Hectorite EWG 1-2

Absorbent Suspending agent Bulking agent Viscosity controlling agent Opacifying agent

11

Hydroxyethylcellulose EWG 1

Binder Stabilising Binding Emulsion stabilizer Viscosity controlling agent Film former

12

Lysine EWG 1

Fragrance ingredient Antistatic agent Hair conditioning Skin conditioning agent

RejuvenationMoisturizing

13

Histidine EWG 1

Fragrance ingredient Antistatic agent Hair conditioning Humectant Skin conditioning agent

Hair Structure ImprovementRegenerationHair Follicle NutritionHair ConditioningHealingHair StrengtheningNutrifying

14

Arginine EWG 1

Fragrance ingredient Antistatic agent Masking Hair conditioning Buffering agent Humectant Skin conditioning agent PH adjuster

RegenerationHair ConditioningHealingBarrier supportSmoothingBarrier RepairElasticity ImprovementSoothingAntioxidant

15

PEG-40 Hydrogenated Castor Oil EWG 2-4

Fragrance ingredient Solubilizing agent Emulsifying agent Surfactant

CleansingSoothing Malassezia Feeding Comedogenic 1/5

16

Trideceth-9 EWG 1

Emulsifying agent Surfactant

17

Polypropylene Glycol EWG 2-4

Fragrance ingredient Solubilizing agent Humectant Solvent Skin conditioning agent Viscosity controlling agent

ConditioningSmoothingMoisturizing Comedogenic 1/5

18

Citrus Aurantium Dulcis (Orange) Oil EWG 5

Fragrance ingredient Masking Skin conditioning agent Astringent Tonic

19

Aspartic Acid EWG 1

Fragrance ingredient Antistatic agent Masking Hair conditioning Skin conditioning agent

RejuvenationLighteningMoisturizing

20

Citrus Aurantium Bergamia (Bergamot) Leaf Oil EWG 1

Astringent

21

Threonine EWG 1

Fragrance ingredient Antistatic agent Hair waving or straightening Hair conditioning Skin conditioning agent

Hair ConditioningAnti Aging

22

Serine EWG 1

Fragrance ingredient Antistatic agent Moisturising Masking Hair conditioning Humectant Skin conditioning agent

Hair ConditioningBarrier supportProtectionSmoothingBarrier RepairSoothingMoisturizing

23

Glutamic Acid EWG 1

Fragrance ingredient Antistatic agent Hair conditioning Humectant

Hair ConditioningHair Loss PreventionAntioxidant

24

Pelargonium Graveolens Oil EWG 4

25

Proline EWG 1

Fragrance ingredient Moisturising Hair conditioning Humectant Skin conditioning agent

RegenerationHealingAnti AgingBarrier supportSmoothingBarrier RepairElasticity ImprovementSoothingMoisturizingSoftening

26

Glycine EWG 1

Fragrance ingredient Antistatic agent Hair conditioning Buffering agent Humectant Skin conditioning agent Soothing

HealingBarrier supportSmoothingBarrier RepairSoothingMoisturizingAntioxidant

27

Alanine EWG 1

Fragrance ingredient Antistatic agent Moisturising Masking Hair conditioning Humectant Skin conditioning agent

Hair ConditioningBarrier supportSmoothingBarrier RepairAntistaticMoisturizingSoftening

28

Lavandula Hybrida Oil EWG 1

Fragrance ingredient Emollient

29

Valine EWG 1

Fragrance ingredient Antistatic agent Masking Hair conditioning Skin conditioning agent

30

Citrus Aurantium Amara (Bitter Orange) Peel Oil EWG 4-6

Fragrance ingredient Masking Skin conditioning agent Tonic

31

Methionine EWG 1

Fragrance ingredient Antistatic agent Hair conditioning Skin conditioning agent

Hair ConditioningMoisturizing

32

Isoleucine EWG 1

Fragrance ingredient Antistatic agent Hair conditioning Skin conditioning agent

33

Eugenia Caryophyllus (Clove) Leaf Oil EWG 3-4

Fragrance ingredient Masking

34

Leucine EWG 1

Fragrance ingredient Hair conditioning Skin conditioning agent

ConditioningBarrier supportSmoothingNutrifying

35

Citrus Aurantium Dulcis (Orange) Peel Extract EWG 1-2

36

Tyrosine EWG 1-2

Fragrance ingredient Antistatic agent Masking Hair conditioning Skin conditioning agent Antioxidant Proprietary

AntioxidantNutrifying

37

Phenylalanine EWG 1

Fragrance ingredient Hair conditioning Skin conditioning agent

38

Cysteine EWG 1-2

Fragrance ingredient Antistatic agent Hair waving or straightening Masking Hair conditioning Skin conditioning agent Reducing agent Antioxidant

Hair Structure ImprovementHair GrowthRegenerationHair ConditioningHealingHair StrengtheningElasticity ImprovementLighteningAntioxidant

39

Litsea Cubeba (May Chang) Oil EWG 1

Fragrance ingredient Masking Tonic

40

Citrus Aurantium Bergamia (Bergamot) Fruit Oil EWG 1-2

Fragrance ingredient Masking

41

Citrus Grandis (Grapefruit) Peel Oil EWG 3

Fragrance ingredient Masking Skin conditioning agent

42

Citrus Limon (Lemon) Peel Oil EWG 4-6

43

Citral EWG 3-5

Flavoring agent Fragrance ingredient Masking

Allergen

44

Limonene EWG 4-5

Fragrance ingredient

Antiseptic Allergen

45

Linalool EWG 3

Deodorant Fragrance ingredient Masking

Allergen

46

Magnesium Aspartate EWG 1

Skin conditioning agent

47

Copper Gluconate EWG 2

Skin protecting Skin conditioning agent

48

Hibiscus Sabdariffa (Roselle) Flower Extract EWG 1

Lytic agent Skin conditioning agent

49

Zinc Gluconate EWG 2-3

Deodorant Skin conditioning agent Biocide

50

Calcium Gluconate EWG 1

Oral care agent Humectant Skin conditioning agent

Soothing

51

Banksia Serrata Flower Extract EWG 1

52

Davidsonia Pruriens Fruit Extract EWG 1

Hair conditioning Humectant Skin conditioning agent Antioxidant

53

Geraniol EWG 3-5

Fragrance ingredient Masking

Allergen

54

Citronellol EWG 3-4

Fragrance ingredient Masking

Allergen

55

Eugenol EWG 3-5

Fragrance ingredient Masking Tonic Denaturant

Allergen

56

Terminalia Ferdinandiana (Kakadu Plum) Extract EWG 1

57

Melaleuca Alternifolia (Tea Tree) Leaf Extract EWG 1

Skin conditioning agent

58

Citrus Aurantium Amara (Bitter Orange) Fruit Extract EWG 1-2

Fragrance ingredient Skin conditioning agent

#5 The Serum

Product Claims

✓ Benefits

! Concerns