Strength Cure Shampoo by Pureology: Ingredient Analysis

1

Water EWG 1

Solvent

2

Sodium Cocoyl Isethionate EWG 1-2

Foam booster Hair conditioning Cleansing agent Surfactant Foaming

ConditioningCleansingSmoothingSoftening Malassezia Feeding

3

Disodium Laureth Sulfosuccinate EWG 2

Foam booster Hydrotrope Cleansing agent Surfactant Foaming

Cleansing

4

Sodium Lauryl Sulfoacetate EWG 1

Cleansing agent Surfactant Foaming

5

Sodium Lauroyl Sarcosinate EWG 1-3

Antistatic agent Hair conditioning Emulsifying agent Cleansing agent Skin conditioning agent Viscosity controlling agent Surfactant Foaming

6

Coco-Betaine EWG 1

Antistatic agent Foam booster Hair conditioning Cleansing agent Skin conditioning agent Viscosity controlling agent Surfactant

CleansingAntiseptic

7

Glycol Distearate EWG 1

Emollient Emulsifying agent Skin conditioning agent Viscosity controlling agent Opacifying agent

Softening Malassezia Feeding

8

Glycereth-26 EWG 1

Humectant Solvent Viscosity controlling agent

Moisturizing

9

Decyl Glucoside EWG 2

Emulsion stabilizer Cleansing agent Surfactant

Cleansing

10

Coconut Acid EWG 1

Emollient Emulsifying agent Cleansing agent Surfactant

11

Sodium Hydroxide EWG 2-4

Buffering agent PH adjuster Denaturant

Irritant

12

Fragrance EWG 8

Deodorant Fragrance ingredient Masking

13

Sodium Isethionate EWG 1

Antistatic agent Hair conditioning Cleansing agent Skin conditioning agent

14

Citric Acid EWG 1-2

Fragrance ingredient Masking Buffering agent Chelating agent PH adjuster

Hair GrowthLiftingCleansingSoothingExfoliatingLighteningAntioxidant

15

PPG-5-Ceteth-20 EWG 1-3

Emulsifying agent Surfactant

Hair ConditioningSoftening

16

Sodium Chloride EWG 1

Flavoring agent Oral care agent Viscosity controlling agent

Antiseptic

17

Divinyldimethicone/Dimethicone Copolymer EWG 1

Hair conditioning Film former

18

Polyquaternium-7 EWG 1-4

Antistatic agent Hair fixative Film former

Hair ConditioningAntistaticSofteningHair VolumizingHair Gloss

19

Amodimethicone EWG 1

Hair conditioning

Hair Structure ImprovementHair ConditioningHair Gloss

20

Polyquaternium-10 EWG 1

Antistatic agent Hair fixative Film former

Hair ConditioningAntistaticSoftening

21

Carbomer EWG 1

Gel forming Emulsion stabilizer Viscosity controlling agent

Moisturizing

22

Acrylates Copolymer EWG 2

Binder Antistatic agent Hair fixative Suspending agent Binding Film former Artificial nail builder Adhesive

23

PEG-55 Propylene Glycol Oleate EWG 1-3

Solubilizing agent Cleansing agent Viscosity controlling agent Surfactant

24

Polypropylene Glycol EWG 2-4

Fragrance ingredient Solubilizing agent Humectant Solvent Skin conditioning agent Viscosity controlling agent

ConditioningSmoothingMoisturizing Comedogenic 1/5

25

C11-15 Pareth-7 EWG 1

Emulsifying agent Surfactant

26

Hexyl Cinnamal EWG 3

Fragrance ingredient Masking

Allergen

27

Benzoic Acid EWG 1-3

Fragrance ingredient Masking Bulking agent Buffering agent PH adjuster Preservative

Antiseptic

28

Laureth-9 EWG 1-3

Emulsifying agent Surfactant

AnestheticSoothing

29

Butylene Glycol EWG 1-3

Fragrance ingredient Masking Humectant Solvent Skin conditioning agent Viscosity controlling agent

Hair Loss PreventionMoisturizingSoftening Comedogenic 1/5

30

Diglycerin EWG 1

Fragrance ingredient Moisturising Hair conditioning Oral care agent Skin protecting Humectant Solvent Skin conditioning agent Oral health care drug Viscosity controlling agent Denaturant

Hair Structure ImprovementBarrier supportSmoothingMoisturizingSofteningHair Gloss

31

Linalool EWG 3

Deodorant Fragrance ingredient Masking

Allergen

32

Tocopherol EWG 1

Fragrance ingredient Skin conditioning agent

RegenerationAnti AgingUV ProtectionAntioxidant Comedogenic 3/5

33

Camelina Sativa (Gold Of Pleasure) Seed Oil EWG 1

Skin conditioning agent

34

Trideceth-12 EWG 1

Emulsifying agent Surfactant

Cleansing

35

Salicylic Acid EWG 1-3

Corn/callus/wart remover Fragrance ingredient Keratolytic Antiacne agent Masking Hair conditioning Antidandruff agent Skin conditioning agent Exfoliant Denaturant Preservative

CleansingAntisepticSoothingAcne fighting

36

Sodium Benzoate EWG 1-3

Fragrance ingredient Masking Anticorrosive Preservative

AntifungalAntiseptic

37

Magnesium Nitrate EWG 1

Hair conditioning

38

Benzyl Alcohol EWG 2-5

Fragrance ingredient Masking Solvent Viscosity controlling agent Preservative

AntimicrobialAnestheticAntiseptic AllergenIrritant Comedogenic 1/5

39

C12-13 Pareth-23 EWG 1

Solubilizing agent Emulsifying agent Cleansing agent Surfactant

Cleansing

40

C12-13 Pareth-3 EWG 1

Emulsifying agent Surfactant

41

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol EWG 1

Hair conditioning Skin conditioning agent

Hair Structure ImprovementHair StrengtheningMoisturizing

42

Limonene EWG 4-5

Fragrance ingredient

Antiseptic Allergen

43

Arginine EWG 1

Fragrance ingredient Antistatic agent Masking Hair conditioning Buffering agent Humectant Skin conditioning agent PH adjuster

RegenerationHair ConditioningHealingBarrier supportSmoothingBarrier RepairElasticity ImprovementSoothingAntioxidant

44

2-Oleamido-1,3-Octadecanediol EWG 1

Emollient Skin conditioning agent

45

Sulisobenzone EWG 3

Sunscreen agent

UV Protection

46

Phenoxyethanol EWG 2-4

Fragrance ingredient Preservative

Antiseptic

47

Citronellol EWG 3-4

Fragrance ingredient Masking

Allergen

48

Methylchloroisothiazolinone EWG 5

Preservative

49

Sorbic Acid EWG 2

Fragrance ingredient Preservative

Antifungal

50

Haematococcus Pluvialis (Algae) Extract EWG 1

Antioxidant

51

Magnesium Chloride EWG 1

Viscosity controlling agent

Soothing

52

Methylisothiazolinone EWG 7

Preservative

53

PEG-4 Caprylic/Capric Triglyceride EWG 2-4

Fragrance ingredient Skin conditioning agent

Comedogenic 1/5

54

Potassium Sorbate EWG 2

Fragrance ingredient Preservative

AntifungalAntiseptic

Strength Cure Shampoo

Product Claims

✓ Benefits

! Concerns