Strength Cure Best Blonde Shampoo by Pureology: Ingredient Analysis

1

2

Antistatic agent Foam booster Hair conditioning Cleansing agent Skin conditioning agent Viscosity controlling agent Surfactant

CleansingAntiseptic

3

Disodium Laureth Sulfosuccinate EWG 2

Foam booster Hydrotrope Cleansing agent Surfactant Foaming

Cleansing

4

Sodium Cocoyl Isethionate EWG 1-2

Foam booster Hair conditioning Cleansing agent Surfactant Foaming

ConditioningCleansingSmoothingSoftening Malassezia Feeding

5

Sodium Lauryl Sulfoacetate EWG 1

Cleansing agent Surfactant Foaming

6

Sodium Lauroyl Sarcosinate EWG 1-3

Antistatic agent Hair conditioning Emulsifying agent Cleansing agent Skin conditioning agent Viscosity controlling agent Surfactant Foaming

7

Glycol Distearate EWG 1

Emollient Emulsifying agent Skin conditioning agent Viscosity controlling agent Opacifying agent

Softening Malassezia Feeding

8

Sodium Chloride EWG 1

Flavoring agent Oral care agent Viscosity controlling agent

Antiseptic

9

Decyl Glucoside EWG 2

Emulsion stabilizer Cleansing agent Surfactant

Cleansing

10

Polyquaternium-10 EWG 1

Antistatic agent Hair fixative Film former

Hair ConditioningAntistaticSoftening

11

Sodium Hydroxide EWG 2-4

Buffering agent PH adjuster Denaturant

Irritant

12

Fragrance EWG 8

Deodorant Fragrance ingredient Masking

13

Amodimethicone EWG 1

Hair conditioning

Hair Structure ImprovementHair ConditioningHair Gloss

14

PPG-5-Ceteth-20 EWG 1-3

Emulsifying agent Surfactant

Hair ConditioningSoftening

15

Citric Acid EWG 1-2

Fragrance ingredient Masking Buffering agent Chelating agent PH adjuster

Hair GrowthLiftingCleansingSoothingExfoliatingLighteningAntioxidant

16

PEG-55 Propylene Glycol Oleate EWG 1-3

Solubilizing agent Cleansing agent Viscosity controlling agent Surfactant

17

Polypropylene Glycol EWG 2-4

Fragrance ingredient Solubilizing agent Humectant Solvent Skin conditioning agent Viscosity controlling agent

ConditioningSmoothingMoisturizing Comedogenic 1/5

18

Carbomer EWG 1

Gel forming Emulsion stabilizer Viscosity controlling agent

Moisturizing

19

Ext. D&C Violet No. 2 (Ci 60730) EWG 3-6

Hair colorant Colorant Hair dyeing

20

Acid Violet 43 (Uncertified Ext. D&C Violet No. 2) EWG 10

Colorant

21

Acrylates/Beheneth-25 Methacrylate Copolymer EWG 1

Viscosity controlling agent

22

Camelina Sativa (Gold Of Pleasure) Seed Oil EWG 1

Skin conditioning agent

23

Butylene Glycol EWG 1-3

Fragrance ingredient Masking Humectant Solvent Skin conditioning agent Viscosity controlling agent

Hair Loss PreventionMoisturizingSoftening Comedogenic 1/5

24

Benzoic Acid EWG 1-3

Fragrance ingredient Masking Bulking agent Buffering agent PH adjuster Preservative

Antiseptic

25

Tocopherol EWG 1

Fragrance ingredient Skin conditioning agent

RegenerationAnti AgingUV ProtectionAntioxidant Comedogenic 3/5

26

Trideceth-6 EWG 1

Emulsifying agent Surfactant

27

Diglycerin EWG 1

Fragrance ingredient Moisturising Hair conditioning Oral care agent Skin protecting Humectant Solvent Skin conditioning agent Oral health care drug Viscosity controlling agent Denaturant

Hair Structure ImprovementBarrier supportSmoothingMoisturizingSofteningHair Gloss

28

Salicylic Acid EWG 1-3

Corn/callus/wart remover Fragrance ingredient Keratolytic Antiacne agent Masking Hair conditioning Antidandruff agent Skin conditioning agent Exfoliant Denaturant Preservative

CleansingAntisepticSoothingAcne fighting

29

Magnesium Nitrate EWG 1

Hair conditioning

30

Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol EWG 1

Hair conditioning Skin conditioning agent

Hair Structure ImprovementHair StrengtheningMoisturizing

31

Arginine EWG 1

Fragrance ingredient Antistatic agent Masking Hair conditioning Buffering agent Humectant Skin conditioning agent PH adjuster

RegenerationHair ConditioningHealingBarrier supportSmoothingBarrier RepairElasticity ImprovementSoothingAntioxidant

32

2-Oleamido-1,3-Octadecanediol EWG 1

Emollient Skin conditioning agent

33

Cetrimonium Chloride EWG 4

Antistatic agent Emulsifying agent Surfactant Biocide Antimicrobial agent Preservative

Hair ConditioningAntisepticAntistatic

34

Sulisobenzone EWG 3

Sunscreen agent

UV Protection

35

Sodium Benzoate EWG 1-3

Fragrance ingredient Masking Anticorrosive Preservative

AntifungalAntiseptic

36

Phenoxyethanol EWG 2-4

Fragrance ingredient Preservative

Antiseptic

37

Orchis Mascula (Early-Purple Orchid) Flower Extract EWG 1

Skin conditioning agent Soothing

38

Methylchloroisothiazolinone EWG 5

Preservative

39

Haematococcus Pluvialis (Algae) Extract EWG 1

Antioxidant

40

Magnesium Chloride EWG 1

Viscosity controlling agent

Soothing

41

Methylisothiazolinone EWG 7

Preservative

42

PEG-4 Caprylic/Capric Triglyceride EWG 2-4

Fragrance ingredient Skin conditioning agent

Comedogenic 1/5

43

Potassium Sorbate EWG 2

Fragrance ingredient Preservative

AntifungalAntiseptic

Strength Cure Best Blonde Shampoo

Product Claims

✓ Benefits

! Concerns