Gold (Ci 77480)

Benefits
Anti AgingUV Protection

What is Gold (Ci 77480)?

Gold (CI 77480) consists of finely milled particles of elemental gold (Au), sourced from purified mined ore and processed into a stable powder form suitable for cosmetics. Primarily categorized as a colorant, it appears in makeup products such as eyeshadows, lip glosses, highlighters, and decorative skincare like face serums or creams. In formulations, it functions by dispersing evenly to deliver a radiant, metallic golden sheen through light reflection and refraction, ensuring batch-to-batch color uniformity and enhancing product aesthetics. Its chemical inertness makes it resistant to degradation, allowing use in various textures from powders to emulsions. Regulatory bodies like the FDA and EU CosIng approve it for external cosmetic applications, where it contributes to visual luxury without altering product chemistry.

Comedogenic Rating 0/5 Low risk of clogging pores
EWG Safety Rating 1-4 View on EWG →

Roles in Formulation

This ingredient serves the following purposes in cosmetic formulations:

Colorant
Provides or corrects color using dyes or pigments, helping achieve a consistent shade and visual appearance across batches and throughout wear.

Benefits

Provides a shimmering golden color for enhanced visual appeal in makeup.

Supports an anti-aging appearance through luxurious formulation effects.

Offers potential UV protective qualities from particle light scattering.

Who It's For

A quick guide for who this ingredient may suit (and who should be cautious).

Who May Benefit Who Should Avoid
Individuals seeking radiant, glowing makeup looks.
People with known gold allergies or metal sensitivities.
Users interested in premium skincare with decorative shimmer.
Those preferring matte, non-shimmering product finishes.
Those desiring subtle UV defense in cosmetic products.
Users sensitive to particulate ingredients in powders.

Safety Notes

  • Generally recognized as safe for cosmetic use by regulatory authorities.
  • Low comedogenic potential, unlikely to clog pores.

Frequently Asked Questions about Gold (Ci 77480)

What is Gold (CI 77480) used for in cosmetics?

It serves as a colorant to provide a golden shimmer in makeup and decorative skincare.

Is Gold (CI 77480) safe for skin?

Yes, it's approved for cosmetics and shows low irritation risk for most users.

Does it clog pores?

No, it has a comedogenic rating of zero.